The uncanny valley of developer messaging

Originally published at: https://developerrelations.com/developer-marketing/the-uncanny-valley-of-developer-messaging

The old lie that developers hate marketing seems true because we usually only notice bad marketing. Messaging is one area of developer marketing that is particularly tricky to get right. Messaging that misses the mark sticks out because it makes us aware that we are being “marketed” to. It pulls us out of a receptive…

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