The importance of "how" in developer messaging

Originally published at: The importance of "how" in developer messaging - DeveloperRelations.com DeveloperRelations.com

Good messaging is unnoticeable. Mostly. Think about a product you chose recently. Ignore the strapline for a moment; that’s designed to be memorable. Can you remember specific phrases the vendor used to describe the product? Probably not. But it’s fair to argue that the messaging worked — at least somewhat — because you bought the…